Brand Identity Resources & Toolkit

Da Vinci Schools' Brand and Identity Guidelines

Da Vinci's brand identity connects our community with the hearts and minds of our audiences, our people and programs—and the stories we want to tell. We do this through logos, typefaces, colors, imagery and words. When applied consistently, these elements make our stories, webpages, materials, and social media more recognizable and memorable. We encourage you to learn more about Da Vinci's brand identity by exploring this webpage and downloading what you can use.

The following guidelines were created to help bring consistency and clarity to the way we communicate about Da Vinci Schools, whether it occurs in print, digital, or on promotional items.

CONTACT

Carla Levenson
ED of External Relations
(310) 331-8100 direct
(310) 725-5800, x1353
clevenson@davincischools.org

Video Poster

Logos

The primary Da Vinci Schools logo — known as the “bright orange paintbrush logo” — is the cornerstone of our visual identity. This logo, or an approved school or program logo, should be used on all communications materials. Consistent use of logos strengthens recognition of Da Vinci Schools across all audiences. On printed and digital materials, a school/program logo may be used in place of the primary Da Vinci Schools logo; it is not necessary to use both.

The preferred presentation is on a white background. If a color background must be used, please use the negative version of the logo (white type on a color background). Previous versions of the Da Vinci logo (including the “gun” logo) should not be used. For additional guidelines on proper usage, please refer to the Brand Book.

Da Vinci logos are available for download by staff members with a davincischools.org email account. Please do not share logos with students without prior approval.

Color Palette

Da Vinci Orange is used across all logos, with each school name being represented in their respective colors. Adhering to the color guidelines will help to create a consistent image and maintain the visual impact of the identity.

> Download the Brand Book

Letterhead

The official letterhead for Da Vinci Schools.

> Download Letterhead

Typography

Da Vinci's official typeface is Calibri 11 pt. Please use Arial 11 pt when Calibri is not available.

Textures

Download Da Vinci textures and grids to create continuity throughout your materials and increase brand recognition.

> Download Textures & Grids

Slide Deck/Presentation Template

Download and customize a Da Vinci-branded presentation template for use at conferences, meetings, and more. Replace images that best support your presentation, while capitalizing on the power of our unique brand.

> Download 'Why Da Vinci Schools?'

Vision-Mission-Values Posters

Download posters representing the ethos of Da Vinci Schools.

> Download Posters